Ordering window
Schedule orders to open a few days after you publish your drop, to give yourself time to get subscribers.
For example: if you publish your event on Wednesday, you can set orders to open Sunday, and use the time in between to announce your drop and invite your followers and friends to subscribe.
Ordering windows vary and you should do what works best for your production schedule. Many droppers open orders at the beginning or middle of the week for end-of-week or weekend pickups.
Menu
The most successful droppers make the ordering experience as easy for their customers as possible.
Keep it simple. Consider launching with 1-5 menu items, with minimal to no modifications.
While you might think a wide variety will help you serve more customers - it can actually add friction to the ordering process, causing decision fatigue and abandoned carts.
Learn more about how to sell out your drops here
Inventory
Start small and sell out!
It may sound counterintuitive, but we recommend that you set low inventory for your first drop, even if you’re able to produce more. Limited quantities drive urgency and interest, and signals that your goods are special and in high-demand.
If you get a waitlist for an item, you can always add inventory! Those customers will automatically be notified that more is available.
Learn more about low inventory & slow scaling here and watch our video on how to set inventory limits.
Drop text
Customize this on the Publish tab. This is your chance to inject your brand voice and get your subscribers excited for your first drop.
Watch our video on how to customize drop texts or read our SMS notifications guide
Market your sell out
Announcing that you’ve sold out is a key messaging opportunity. It re-enforces that your goods are in-demand and gets the attention of followers who haven’t subscribed yet. It’s also a chance to thank your customers for supporting your business, and to acknowledge those who weren’t able to get an order.
Learn more about marketing your sell out here: