The biggest predictor of success on Hotplate is the number of subscribers you have.
Your subscribers get a text right before orders open with the link to your drop. Zero subscribers means no one hears about your drop. More subscribers = more orders!
If you’re just getting started and feeling lost on how to get subscribers, you came to the right place. We’ve helped thousands of chefs and bakers start and scale their businesses and have gathered the strategies that actually worked for them.
Here are the first 3 steps to take to get subscribers:
Link your storefront in your Instagram / social bios.
Post! Let followers know you’re taking orders through Hotplate. Invite customers to subscribe so they don’t miss your drops.
Pin a ‘How to Order’ post to your Instagram grid: https://www.learn.hotplate.com/marketing-with-social-media#how-to-order-post
Once your first drop is published, announce it https://www.learn.hotplate.com/marketing-with-social-media#announcing-your-launch-or-switch-to-hotplate
Text your SMS signup link directly to anyone you communicate 1:1 with. This is the second link on Settings.
These are the first things you should do to get your first subscribers. From there, there are MANY more ways to grow your subscriber list.
For even more templates and best practices, check out our Recipes for Success! https://www.learn.hotplate.com/marketing-with-social-media