Your storefront is where customers browse your drops, get a feel for your business, and subscribe. It’s your chance to convey your brand and your vibe so that people aren’t just ordering through Hotplate…they’re ordering from you!
Go to Settings
Click Storefront
Tab through Colors, Logos & bio, FAQs & links, and Misc.
The preview updates in real time on the right side. You can switch between desktop and mobile previews.
Storefront colors
Choose from one of our Themes or hit ‘Customize Theme’ to pick your own colors. Check out this crisp and fresh example from Salad Gal:
You can set your own colors by using the gradient tool or by inputting hex codes - numbers that websites use to represent colors. If you have already done some digital or branding work, you may already know your hex codes. Hex codes always start with a # and are usually 6 characters long.
How to get hex codes from your logo
If you have a logo or an image that you want to use as the palette for your storefront, you can upload it to a site like this or this to extract the hex codes.
I copied and pasted the Hex code into my Theme Color field. Now my storefront uses the exact shade of orange that’s in my logo
Logos & bio
Your bio goes right below your banner image.
The best bios are short and sweet. Explain what you sell, a bit about your story, and/or your drop schedule in as few words as possible.
FAQs & links
We strongly recommend establishing a refund / cancellation policy and including it in your FAQs. Read more about that here.
Other good ideas for FAQs are
Tips around how to best store or serve your products
Specific instructions around pickups
What customers should do if they realize they can't make their pickup time
Checkout some beautiful storefronts below
And voila! You’ve made your storefront your own
Stuck on figuring out your branding, colors, or vibe? Check out our Recipes for Success lesson on Building Your Brand.
How to customize your storefront for high conversion
Choose colors that match your brand / logo
A clear and legible logo. Upload a horizontal (more wide than tall) PNG with a transparent background
A beautiful banner image. A high quality image of the food you’re best known, or an image/graphic that’s central to your brand.
A Short and sweet About Me that explains what you sell, a bit about your story, and/or your drop schedule in.
Links to your socials (no broken links!)