How to get subscribers
Last updated October 16, 2025
The biggest predictor of success on Hotplate is the number of subscribers you have.
Your subscribers get a text right before orders open with the link to your drop. No subscribers means no one hears about your drop. More subscribers = more orders!
Feeling lost on how to get subscribers? You came to the right place. We’ve helped thousands of chefs and bakers start and scale their businesses. Here are the FIRST steps that actually worked for them:
✅ LINK your storefront in your Instagram and social bios. More on that here ! ✅ POST on Instagram and social: pin a ‘How to Order’ post to your Instagram grid and announce your first drop when you publish it ✅ TEXT your SMS signup link directly to anyone you communicate 1:1 with. This is the second link on your Settings tab.
🧰 Next: checkout our Toolkit for many more ways to actually GROW your subscriber list!